Many highly successful independent and chain retailers attribute much of their success to management incentive programs that produce higher compensation potential, stronger company loyalty and better financial results that benefit both the company and the employees. There is no magic formula for creating an incentive program to fit every situation, but most operators agree […]
Tag Archives: retail sales training
One of the most common areas to neglect solid marketing messages is right at the point of purchase. In a recent study, mass merchandisers discovered that 66% of all purchasing decisions are made in store and 53 percent of those purchases are made on IMPULSE! So it makes perfect sense to concentrate some of […]
As retailers we all understand – and speak to – the importance and value of providing great customer service. But the fact is that too few of us put our words into action. I know that almost every time my friends and neighbors come home from a shopping excursion they can’t wait to tell me […]
Studies show that over 50% of all communication is non-verbal. In other words, body language is critical to our success – or failure – as a retail sales associate. Great non-verbal communication makes us seem more trusting and helps us to get our customers emotionally involved with our products – resulting in higher sales. Great […]
You have seen them… The natural sales person. The retail sales representative who just seems to have a talent for building rapport with a customer, uncovering their needs, recommending a solution, closing the sale and then adding-on to build the basket. When the sale is completed, the customer leaves the store feeling like they have […]