Retail Training Using e-Learning – What NOT to Do!


Retail Training

Sometimes the best way to learn how to do something is to first learn what NOT to do. This tip applies to most things in life and it also applies to retail training using e-Learning.

Tip One – Don’t Waste Your Time or Money

At the top of our list for things to not do when it comes to retail training using e-Learning is don’t waste time and money. Don’t build courses that are overly elaborate. They will take you forever to build and probably not add too much value in the end. Keep courses simple as you will save time and money and your end users will be able to access the material more readily. In short, everyone benefits! That is why our retail elearning courses are designed to deliver their message in 5, 15, or 30 minute chunks. Thereby keeping your team members energized and on the floor.

Tip Two – Don’t Become Irrelevant

Avoid making courses irrelevant. Sometimes companies end up doing this because they just create a bunch of courses for everyone in a haphazard manner. This one-size-fits-all approach can frustrate learners and is in essence another version of our first tip—Don’t Waste Your Time or Money! Creating irrelevant retail training using e-Learning will not solve any of your training problems; instead, it might even create new ones as you irritate all involved. This is why engaging a partner to create customized retail courses makes sense.

Tip Three – Don’t Overload People with Too Much Information

You may feel as though you have a great deal of information that you need to convey. While this might be true it is also quite true that if you dump too much information on people too quickly no one benefits. Your employees will not learn the information you want them to learn and once again people may feel frustrated and feel as though your e-Learning is irrelevant.

Tip Four – Don’t Create Courses that Lack Focus

If you can clearly show that your retail training using e-Learning approach will benefit learners, they will respond positively. Learning that is relevant will be remembered and appreciated. Those looking to get real and lasting results will want to opt for e-Learning that outlines the benefits of the material being presented. If your learners see how material will benefit them on the job and make their lives easier they will listen! That’s why you should focus on retail training topics that really matter to your employee’s daily experiences.

Tip Five – Don’t Design Visually Boring Courses

Humans are visual by nature. Well-designed courses that are also visually pleasing will help information be absorbed. Consider using contrasting elements, consistency with repetition and good visual imagery to garner maximum effect.

These five tips will help you create great e-Learning for retail training. Retail training using e-Learning is benefit-rich, but only if you avoid the five key mistakes we’ve outlined here.