Retail Training Topics: The Five Core Areas for Improving Retail Skills

Many retailers seek our firm’s guidance with regard to designing retail training programs.  And virtually every retailer that we speak with – whether big or small – tells us that they believe in the importance of training their team.  Yet, when we dig in we often find that their training programs are solely focused on product training.  They know that product training is not enough and that they need to improve the retail skills of their team members, but they struggle with getting their retail training programs off of the ground. 

In many cases the issue is that they may not have access to high quality content for retail skills training.  At other times it simply is a matter of prioritizing and creating a list of core retail training topics that their trainers can focus on.  With that in mind, here is a list of the five key topics on which you should focus your retail skills training: 

1. New Company Orientation Training

2. Retail Selling Skills Training

3. Retail Management Training

4. Retail Operations Training

5. Product Training

Good retail skills training is essential to increasing your business’ sales and profits.  It is a great way to boost the morale and confidence of your team members and it helps you to hold your retail associates accountable for their results.

Would you like to learn more about how you can increase your retail results through affordable retail training programs?  If so, contact us for a free one-hour consultation and needs assessment!

David Goodwin is the Principal of the Retail Advocacy Group.  As a 30 year veteran of the retail industry he has hired, trained, and performance managed thousands of retail sales representatives and retail managers.  You can learn more about instructor-led, e-learning, and other training solutions for retailers at