Retail Sales Management Tip: 5 Perks to Offer in Exchange for Extra Performance

You pay your sales representatives a solid weekly wage and may even offer them a commission on their sales, but you can create a higher level of commitment and an incentive to produce at an even higher level by offering some extra incentives. 

The best news is that the employee incentives listed below offer a small outlay compared to what you can receive back in terms of driving sales behavior.  The key is not to provide these perks on general principle, but in exchange for attaining specific retail sales goals

Time off for Performance:  Reward your top retail sales associates by letting them get first choice for picking their day’s off for the upcoming month.  Or allow them to get an extra weekend off in exchange for attaining a goal!

Extra Employee Discount Programs:  Many retailers their employees a small discount.  But you can go one better by giving your top performers an extra discount for attaining top sales results!    In fact, many vendors will help you with subsidizing this cost. 

Offer Food and Entertainment Discounts:  Everyone likes to have a good dinner and with the discount opportunities that are available through companies like you can provide your sales leaders with a night out including a free meal and a movie at a low cost to you!

Enhanced Retail Training:  Your best people always want to improve their skills and you can take advantage of their motivation by offering them low cost on-line retail courses that will improve their skills and your bottom line.

Awards and Recognition:  Invest in a “Sales Rep of the Month” award plaque and allow your team members to display it publicly.  You can also provide a premium parking space for your sales leaders!

Would you like assistance with increasing revenue, reducing costs and optimizing you profits?  Contact us today for a free one-hour consultation!

–          David Goodwin is the Principal of the Retail Advocacy Group.  As a 30 year veteran of the retail industry he has directed the activities of hundreds of retail locations and thousands of retail sales representatives and store managers.  RAG offers consulting services, retail sales training and management training programs.   You can learn more at