Retail Marketing – Building Your Blog

Retailers of all stripes are embracing Omni-Channel retailing.  That is using Internet blogs, social media, web sites and more to acquire new customers, encourage repeat business and drive foot traffic to the store.

Blogging can be a key part of your Omni Channel strategy because it is an effective way at encouraging your customers to return to your site on a regular basis.  But customers will only read your blog if the content is good and refreshed on a regular basis and coming up with new ideas can be a challenge.

If you’ve been contemplating starting a blog, but are unsure as to what you could post or if you are already blogging  but struggling to come up with good content, here are some ideas:

 

Blog Marketing Ideas For Retailers

1. How-to articles

2. Case studies

3. Lists of resources

4. Announcements

5. Contests

6. Product or service reviews

7. Book reviews

8. Questions and Answers

9. Survey results

10. Industry news

11. Staff or organization news

12. Promotions

13. Downloadable bonuses

14. Photos of you and/or your team

15. Photos of your customers

16. Before & after photos

17. Print, audio or video interviews

18. How-to videos

19. Video tours of your facility

20. Videos of your products in action

Is your retail company looking to improve the quality of its results? If so, contact us to learn how our retail training and consulting programs can help you to achieve your goals!