Customers Love it When Retail Team Members are Certified

I was taking my car in for service the other day for its 50,000 mile check- up when I noticed that behind the service desk the dealer had hung the certificates that proved that their various mechanics had completed the training for repairs ranging from brake jobs to transmission rebuilds to body work.  It got me thinking about the importance of having certified employees and how everyone benefits from it.

Retail employees like yours are motivated to learn new things and to improve their skill sets.  They know that it will help them to satisfy more customers, earn more money and improve their confidence on the sales floor.

Customers love it when they know they are dealing with well trained and certified sales representatives.  It gives them confidence in the employee’s recommendation and in the information that they are communicating. 

And retail managers know that when a sales representative has completed on-line retail training courses and pass the tests associated with them their customers will be more satisfied; their return rates will go down; and their revenue and gross margins will go up!

A great way to communicate that your team members are certifies sales, customer service and product experts is to note it on your employee’s name tag.  Use a phrase like “Certified Customer Service Team Member” and don’t forget to include the employee’s tenure!

Let the teams from Retail Advocacy Group and Retail Training Services help you build your business. Contact us today for a free one-hour consultation!

–          David Goodwin is the Principal of the Retail Advocacy Group.  As a 30 year veteran of the retail industry he has directed the activities of hundreds of retail locations and thousands of retail sales representatives and store managers.  RAG offers consulting services, retail sales training and management training programs.   You can learn more at