10 Tips to Help Retailers Handle the Showrooming Challenge

By far, the number one topic that I am asked to comment on by our retail sales and marketing consulting clients is how to handle the problem of becoming a showroom for aggressive price-oriented on-line retailers like Amazon, Buy.com, or others.  Now, the issue is not just one for specialty retailers, but even the big […]

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You Can Win The Local Marketing War On The Web

Customers tend to stick with the local businesses they know and trust. But when they don’t know who to trust, they often go online. For local businesses, this means they must take steps to ensure that they appear at the top of online searches, and they need to continuously manage the accuracy of contact information […]

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The 6 P’s Of Retail Marketing

As a retailer, having the right marketing strategy can help you to create a successful and sustainable business.  Conversely, having the wrong plan can lead you to failure.  As retail consultants our team is often brought in to assist companies with improving – or even saving – their business. We find that many retailers tend […]

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The Best Way to Market Your Retail Business – Earning Customer Testimonials

Social media, broadcast media, radio remotes, newspaper ads, direct mail, email marketing…These are the tools that every retail uses to drive foot traffic to their stores.  But, as retail consultants, we find that in the long run, there is nothing better for finding and earning loyal and valuable consumers than achieving customer testimonials.  Here are […]

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Marketing Your Training increases Return on Investment

Like all companies, retailers want to feel confident that their investments will pay off in higher revenue and bigger profits and as retail training consultants we are regularly asked “What type of ROI can we achieve if we implement a new sales or retail management training program?”  The core issue around some retailers’ fear of […]

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